How to Use Presell Landing Pages
I previously mentioned presell landing pages — I will blog more about this topic in the future (and will probably eventually release my own eBook about my presell tactics) — but here’s a quick “how to” post with some quick tips.
The bottom line about affiliate marketing is that we depend on the visitor to perform a specific action such as making a purchase, filling out a form or taking some other action.
Having a well-written presell landing page that encourages your visitor to act immediately can be an extremely effective tool.
Although you can directly link to a merchant’s website, you are depending on their landing page to sell your visitor. Your visitors may have a different perspective and using a presell landing page can give you a greater conversion rate because you’re speaking directly to your target market.
So in a nutshell, by offering valuable content such as reviews or informational articles, you can encourage your visitors to take the action you want.
Consider the benefits of an optimized presell landing page:
- You can use it in PPC or optimize it for the search engines;
- Using your own voice builds trust in the products you’re promoting; and
- Presell landing pages also give you the chance to gain new RSS or newsletter subscribers.
An effective presell landing page should include the following elements:
- Useful content such as information or reviews about your affiliate products or services;
- Multiple affiliate links to your products or services without additional hyperlinks to distracting content;
- Use a short pitch page with subheadings and white space so it’s easy to read;
- Avoid a salesy tone that could turn buyers off; and
- Have a strong call to action that encourages your visitors to take action.
And if your goal is to get ranked naturally in the search engines — your presell landing page should include targeted keyword phrases and some inbound one way links to improve your rankings.
To avoid getting penalized by Google Adwords (meaning a low quality score), your landing page should be presented as a website with basic elements such as about us, contact us, a sitemap and a privacy policy.
You can even link your presell landing page to your blog, other related deals and include a section for people to write their own reviews so you build more content for free.
To summarize — a concise, relevant presell landing page can boost your affiliate marketing profits by driving traffic to your promotions in a buying mood.
Talk to you soon,
Ryan
Popularity: 52% [?]
Tags: Conversion Rates, Landing Pages, Preselling
The other advantages of having a pre-sell landing page is that you can split test this page to maximize click-thrus and sales.
For example, one of my clients conducted a split test of his pre-sell page. Just by changing the headline in the affiliate link, his click-thrus went from 20% to 60%.
With split testing, you can test different angles of your pre-sell page, to see which is the most effective.
Excellent point Paul! The ability to split test landing pages is a very important benefit that I definitely should have mentioned.
Ryan