I did something in my Google Adwords account yesterday that I think is important I talk about here on this blog.

It’s something that I should do once per month, but I completely forgot.

What I did was I went through all my campaigns and then paused the keywords that have had a crappy CTR the past 30 days.

I define a crappy CTR as less than 1%. I don’t know what the pay per click gurus would think of this, but it works for me.

You see, if you have these keywords sitting active in your campaign, they pollute the rest of your keywords, dragging down your overall CTR –> which lowers your Quality Score –> which increases the cost per click Google charges you.

Now if you have a keyword that you know is producing sales, but has a crappy CTR, try moving it into its own adgroup so you can laser-target the ad copy to the keyword.

The higher your campaign’s overall CTR is, the less money per click Google will ask you for.

So do something about those loser keywords!

Cheers,
Ryan

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Tags: Google Adwords, Pay Per Click, Tweaking Your Campaigns