Google Adwords just introduced a new beta matching featuring that enables you to get more clicks from the keywords in your account.
It’s called “Automatic Matching” and it can be found under Campaign Settings –> Advanced Options.

In a nutshell, Google will take a look at your keywords and show your ads for other keywords they feel [...]

Popularity: 29% [?]

If you’re a Yahoo Search Marketing advertiser, you probably already know this — but just in case — YSM has gotten rid of their 10 cent minimum bid.
They’ve adapted a model similar to Google Adwords where the minimum bid is influenced by numerous factors. I guess it was only a matter of time before they [...]

Popularity: 36% [?]