If you’re a Yahoo Search Marketing advertiser, you probably already know this — but just in case — YSM has gotten rid of their 10 cent minimum bid.

They’ve adapted a model similar to Google Adwords where the minimum bid is influenced by numerous factors. I guess it was only a matter of time before they followed the leader.

Here’s are the update details in Yahoo’s words:

“Starting today, the minimum bids for some Sponsored Search keywords are no longer fixed at $.10. Minimum bids can now be lower or higher than $.10. Content Match minimum bids currently will remain at $.10. Throughout the next week, you may start noticing new minimum bids on some of your keywords. You will be notified by email and within your account when the status of any of your keywords is affected.

The amount set as your minimum bid on a keyword in Sponsored Search can vary depending on multiple factors, such as:

• The number of bidders and bid amounts in the particular keyword market.
• The quality of your keywords, or their relevance to advertisers, as measured by the quality of the ads associated with them.

How it Works:

• Your keyword is active—or eligible for display—when your current bid is equal to or greater than your minimum bid for that keyword.
• Your keyword becomes inactive if your bid falls below your minimum, and won’t be displayed unless your minimum bid is met.
• You’ll be notified when your bid is too low, and will have up to several days to adjust your bid.”

You will supposedly get an email if any of your keywords are affected, but I recommend logging into your YSM account anyway and making sure all is well.

Cheers,
Ryan

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Tags: Pay Per Click, Yahoo Search Marketing