Two Big Changes At Google Adwords
Today will be a quick post about two changes that are coming to Google Adwords that you must know about (assuming you’re using pay per click of course).
The First Change:
The first change is coming April 1st and it affects the display URL of your ads.
Google will be strictly enforcing their policy that the display URL must match the destination URL. The destination URL is the actual URL of the webpage your ad clicks through to.
One important thing to note, however, is that the display does not have to match the destination URL word for word — what has to match is the main domain of the URL.
So for example, if you’re sending traffic to:
www.domain.com/promotion1.html, your display URL can be just:
www.domain.com or domain.com.
Visit here for more information.
The Second Change:
The second change is that your webpage’s load time will now be a factor in your Quality Score — and as you know, your Quality Score affects your ad positioning and cost per click.
I don’t know exactly when this will be fully implemented, but I did read that Google will give you a head’s up so you have time to make the appropriate changes to your webpages to make them load quicker.
My view on all this:
I think the two changes are good news. They both will result in a better experience for the web surfer which will hopefully result in higher conversion rates.
And the way I look at it, these types of changes weed out some of the competition for us, making the affiliate marketing game a bit easier.
What are your thoughts?
Happy Easter,
Ryan
Popularity: 46% [?]
Tags: Google Adwords, Pay Per Click
Thanks for the timely info. I was aware of the changes but completely forgot about it.
This effectively means that one should shift to fast or dedicated servers to cut higher ad costs. Also one is expected to have a dedicated landing page which also is part of a relevant content website.
Google thinks purely from its customers’ comfort point of view. While the move is aimed at weeding out inefficient, low budget advertisers, it also gives google the chance to boost its earnings at the expense of the 90% ignorant or uninformed advertisers.
Hi Jo, that’s a good point about a faster server. In fact, I’m looking to switch one of my domains over to a better hosting company.
Cheers,
Ryan