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New Experiment: Building a Niche Website With Wordpress

Since most of my online income comes from using pay per click to drive targeted traffic to landing pages, I’ve decided to diversify my efforts.

Caroline Middlebrook released a free report not too long ago titled: “How to Develop Money-Making Niche Sites with WordPress“.

In the report she describes how to use Wordpress to build niche websites that eventually rank organically in the search engines. These types of sites are usually monetized using Adsense and Affiliate Marketing.

Wordpress Niche Websites

I was thinking about it and it makes perfect sense. Using Wordpress to build a niche site gives you an advantage. First off, it’s free. But more importantly, Wordpress’ plugin functionality gives you the ability to custom create a SEO monster — a website on steroids.

Unlike a normal website, when you post content to a Wordpress-driven niche website (set up correctly), a sitemap is created/updated and sent to the major search engines, pings are sent out alerting even more engines that fresh content was just added — and depending on what other plugins you use, even more can be done — and it’s all automatic.

So a light bulb when off in my head and I’ve decided to take a swing at it because it will be the perfect way to diversify my Affiliate Marketing efforts.

I won’t give you ALL the details of this experiment for obvious reasons, but I WILL keep you up to date on my progress and give you some tips and insight along the way. Basically, I’ll give away as much info as I can while still protecting my profits.

Here’s what I’ve done so far:

  • Decided on my niche topic;
  • Registered a domain and installed Wordpress on it;
  • Found a killer Wordpress theme to use and customized it with certain plugins;
  • Had my designer create a logo;
  • Had my writer start creating articles for the site;
  • Got my Adsense and Affiliate Marketing ads put in place on the site; and
  • Started promoting the site thru article marketing, on-page SEO and link building.

I posted my first article of content on the site 3 days ago and Google has already indexed 2 pages.

I think that speaks volume for the potential here. Only 3 days — brand new domain — multiple pages already indexed.

If you’re not comfortable with Wordpress, or don’t know it as well as you’d like, take action NOW and teach yourself. Caroline’s free report is a good place to start.

We’ll see if this new website earns me money. I’m pretty certain it will — my goal is $1,000 per month after 6 months with no ad spend. I think this is very doable.

Stick with me on this blog and I’ll keep you updated on the progress of the site like earnings and traffic. I’ll probably make updates every 2 weeks.

If you have any experience with creating niche Wordpress sites, please leave your thoughts by commenting below.

Cheers,
Ryan

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11 Comments »

2008-05-18 19:11:17

Ryan,

I am very interested in this case study you are doing. I was wondering if you could share a few things with us.

1. Generally speaking, what niche are you in?
2. What types of ads are you going to be using in order to get $1,000 per month in six months?
3. What plugins did you install?
4. How many daily unique visitors do you think it will take you to make $1,000 per month?

Thanks Ryan,
Fred

Comment by Ryan Cote
2008-05-18 22:01:35

Good questions Fred.

I don’t want to reveal my niche, but I can answer your other questions.

Right now on my site I have adsense as well as some banner ads for affiliate programs I’ve had some success with in pay per click. This is all subject to change, but I’m pretty happy with how I have it set up so we’ll see. Also, the affiliate programs pay out pretty well, from $25 to $60 per sale.

The plugins I installed include All in One SEO, a banner rotator plugin, a ping optimizer and a sitemap plugin that creates a sitemap after each post and sends it to the major search engines. I have a few others installed, but these are the important ones.

Good question on the amount of visitors I think it will take. Honestly, I’m not sure. I’m going to see where I’m at during the 3 month mark and re-adjust my strategy if need be.

Thanks for taking an interest in my case study…let me know if you have anymore questions.

Ryan

 
 
2008-05-19 00:21:50

[...] New Experiment: Building a Niche Website With Wordpress - Using Wordpress to build a niche site gives you an advantage. First off, it’s free. But more importantly, Wordpress’ plugin functionality gives you the ability to custom create a SEO monster — a website on steroids. … [...]

 
Comment by Frank C
2008-06-09 00:54:07

Just so you know, using Caroline’s method of using pages instead of posts negates some of the SEO advantages of WordPress blogs. Pages don’t ping like posts.

Also, she recommends turning off comments, another mistake, since this adds new content and keywords to your article and insures quicker Googlebot crawls. Moderate comments, don’t turn them off.

Frank C’s last blog post: Boring Memo WordPress Theme

Comment by Ryan Cote
2008-06-09 05:58:46

Hi Frank, thank you for the information.

Right now I’m adding my content as posts so I’m getting the SEO benefits. The only pages I’m adding are reviews of the four products I’m promoting throughout the site.

As far as comments, I do have them turned off…I’ll think about turning them on though.

Thanks again,
Ryan

 
 
Comment by mkander Subscribed to comments via email
2008-06-10 08:23:06

Can you give some details on the killer wordpress theme? I am looking for a good theme for a niche site at the moment.

Comment by Ryan Cote
2008-06-10 18:52:24

Sure thing. Here’s the theme I used:

http://www.longren.org/wordpress/unwakeable/

That being said, I had a custom logo created and tweaked the design and layout a bit…but it more or less looks as is.

Cheers,
Ryan

 
 
2008-06-19 01:53:15

[...] 1: Building a Niche Website with Wordpress News This is an update to my original post found here. The original post also contains all the details about what I’m trying to do — basically use [...]

 
2008-07-17 12:31:54

Some really quality info here. Thanks for the read.

I’m new and am just about to check out these wordpress themes.

 
Comment by Niche Guide
2008-08-09 06:54:15

Nice case study. The allinone seo plugin is pretty cool stuff

i think that you just go to prove how adsense is still a viable source of online income

Niche Guide’s last blog post: Can You Really Make Money with Google Adsense?

 
Comment by Ryan Cote
2008-08-09 16:51:10

I need to make a long overdue update to this experiment! I will do that very soon.

 
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