Comments on: Google Adwords’ New Matching Feature

By: Ryan Cote

Ryan Cote — Mon, 09 Jun 2008 10:29:31 +0000

I agree with you Van Girl. I have it turned off as well. Well, actually I have one small campaign running in Adwords that isn’t getting much traffic…so I turned Automatic Matching on to see what it does. I’ll blog about my results.

Cheers,
Ryan

By: van girl

van girl — Wed, 04 Jun 2008 11:22:57 +0000

Hi Ryan
Isn’t this just diluting the money you spend? It would seem to me the feature is worse than advertising without negative keywords. The whole idea with Google ad words is to maximise your returns for the money you spend so I don’t think I will be trying this new feature.
Thanks for bringing it up though.

By: Ryan Cote

Ryan Cote — Tue, 03 Jun 2008 11:03:09 +0000

Thanks for stopping by Jamie. And I agree with you completely. Google is a powerhouse, but how can they produce other relevant keywords with close to 100% accuracy? Based on what I’ve seen within my own account, I wasn’t that impressed.

But then again, maybe I’m wrong…maybe this new matching program is different…and if anyone has any direct experience with it, I’d love for them to comment on this post.

Anyone?

Cheers,
Ryan

By: Jamie

Jamie — Sat, 31 May 2008 05:16:07 +0000

Hey Ryan, it’s nice to drop by your blog and have a read, I’m gonna bookmark it for later.. as for the above post.. I just cannot see how Google can make this work..

Without checking with us on every keyword they choose, it would be impossible for them to know if another keyword is actually worthwhile to us as marketer’s. They may choose a relevant keyword for that particular market, but will it be a converting keyword?… great thoughts and link there Ran ,thankyou.

Jamie’s last blog post: Article Writing Continued…