Google Adwords Tip to Lower Your Cost Per Click
Most of my affiliate marketing income comes from using Google Adwords to send targeted traffic to pre-sell landing pages.
Eventually I’ll expand these pages to Yahoo, 7search, Miva, MSN, etc — but for now, I’m so comfortable with Adwords that I’d rather perfect this marketing tool before moving on.
If you spend a few minutes online, you’ll be able to uncover some good Adwords tips such as:
- Use negative keywords in every adgroup
- Don’t overstuff your adgroups with keywords
- Your ads should contain benefits
- Put your keyword phrase in your ad title
- Track your ads and toss the keyword losers
- Do not bid on general, broad keywords
Here’s a page with additional Google Adwords tips:
http://www.practicalecommerce.com/articles/465/Keyword-Tips-For-Writing-Powerful-Google-Ads/
The main purpose of this post is to share with you a technique that I am currently testing. I read about it somewhere and I honestly can’t remember where — it may have been created by Perry Marshall because he’s the Adwords Guru.
He has a book titled “The Definitive Guide to Google Adwords” and it’s definitely worth reading, especially if you’re new to pay per click.
Ok, so what I’m testing is this.
I went into one of my adgroups, isolated the top 10 performing keywords (high and established CTR) and moved them into their own adgroup.
The strategy behind this is by putting proven keywords in their own adgroup, you’re making the adgroup more focused and the adgroup CTR performance will be better — this generally results in a lower cost per click.
In the original adgroup, the lower-performing keywords were dragging down the overall adgroup’s CTR, which usually increases the amount you pay per click.
It’s only been 2 days, but so far the results are promising. I usually try to maintain an ad position of 4-6, which I consider the sweet spot — being in the 1-3 position generates a lot of “click happy” visitors.
Previously, my cost per click for the original adgroup for an ad position of 4-6 cost me about 60 to 65 cents per click. This new adgroup’s cost per click for the same positioning using the technique above is now about 50 cents — so I’m saving 10-15 cents per click.
(as I’m typing this post, my CTR today for this new adgroup is a little over 8%)
Hopefully my explanation of this test makes sense.
I’m going to let it run for a couple of weeks to see what happens and I’ll make sure to update you on the results.
Talk to you soon,
Ryan
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Tags: Google Adwords, Pay Per Click, Perry Marshall
Do you know some tricks to lower your cost per click on the content network campaigns? I have no idea how to influence that, and I wonder if there are some tricks one could use.
To be honest Simonne, I’ve never had much success with the content network. I prefer the search network so I can control exactly how my visitors find my landing pages.
That being said, since you brought it up, I will add it to my list of things to blog about…I’ll do a little research first to see if I can dig up some useful tips.
Thanks,
Ryan
I think your analysis is on the money. I too, am a follower of Perry Marshall. I think that your idea of putting the good and effective keywords into their own group makes sense. Get rid of the stuff that doesn’t work.
That should make the administration much easier too.
Thank you Richard for adding your thoughts. I’ve been testing this tactic for 3 weeks now so I’m thinking at the 4 week mark I’ll post the results…both CPC and CTR.
Happy New Year,
Ryan
Google Adwords ads doesn’t come cheap especially if your aiming high, but you can easily scale this down if you know the targeted keywords and you always test your adword ads to see which works best. Try using Google Adword Editor, you could easily create two adwords ads and try to test which gets the most click and what adwords are useful
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